Much of football coverage focuses on the coaches, particularly in the college game, and that's understandable. For one thing, football's frequently portrayed as a strategic chess match, and that angle demands focusing on the men providing the strategy. For another, the coach is often the main point of continuity in the college game thanks to players' graduations and departures for the NFL, and some long-lasting coaches can pull this off even in the NFL. Tom Coughlin, Bill Belichick, Andy Reid and others have become images of their teams, even as their players change. Coaches certainly impact football, so it's not that focusing on them is always a misplaced move. However, it's remarkable how different the tone of coverage can be based on a coach's personality and how he deals with the media.
The most prominent example of this might be two coaches in the same division, SEC West rivals Les Miles and Nick Saban. On paper, they're actually quite similar. Both had plenty of stops along their way before taking their current job, but Miles and Saban have thrived in an intense atmosphere at LSU and Alabama respectively. Since taking the LSU job in 2005 (replacing Saban, oddly enough, who headed to the NFL with the Miami Dolphins), Miles has gone 78-18 overall, 41-15 in conference games, has won a national championship and played for another one and has put up a 13-win season, a 12-win one (with a national championship), and three 11-win seasons.
Since taking over at Alabama in 2007, Saban's gone 58-12 overall and 33-8 in conference, collecting two national championships (including last year's win over Miles and the Tigers) and recording a 14-win season, two 12-win campaigns, and a 10-win season. Both have done remarkable coaching jobs, and there isn't a lot to differentiate them in terms of performance. Yet, the public perception of them couldn't be more different. Saban's usually seen as the relentless dictator who will do anything to win (hello, oversigning!) and the guy who's famed for being a jerk to media. Miles is seen as the wacky-but-lovable "Mad Hatter" who eats grass, does SportsCenter commercials and plays basketball in high socks and short shorts (with shoes from Scott Van Pelt!):