Bill Belichick declined to speak to CBS after his team lost Sunday night's AFC Championship Game to the Baltimore Ravens, and Shannon Sharpe wasn't going to let the notorious poor loser get away with it.
I know Belichick doesn't say much at all when he's interviewed and thus we probably didn't miss much, but that's not the point. All he had to do was stand there and indulge Steve Tasker by shaking his head for 30 seconds and dishing some go-to clichés. This is about the principle. Every other coach sucks it up and answers a question or two after losing, but Belichick apparently thinks he's above doing so.
People like Belichick have to be reminded that they've become rich and famous because of networks like CBS, which pay the NFL billions of dollars a year to bring these productions to football-hungry fans. The media represents those fans, and so when Belichick refuses to answer a question or two, he's basically spitting in the faces of those who pay his salary.
Update: It should be noted that Jim Harbaugh also bailed on his post game interview. Below is a reaction from Fox via Richard Deitsch. Harbaugh flaking is odd considering his team won their game, thus giving him a different motivation for not doing the interview.