Dana White has been patient in regards to his strategy of getting the UFC onto a major network. When confronted by the fact that the UFC was late to the party in acquiring a network deal, White responded with this:
"I will not do a dumb deal. We're not going to do a deal that doesn't make sense. We could've been the first mixed martial arts on network television, but none of the deals made sense," White said. "And as you saw all those guys [that were on network TV like EliteXC on CBS] ended up going out of business."
Despite those strong words from White, it was easy to anticipate the UFC's pending deal with Fox given MMA's continued growth, but more importantly, the growing carriage fees for sports channels and the trickle down effect of highly competitive and lucrative television rights deals.
Kudos to FOX for bolstering their position by adding the UFC to the fold.
"Fox has agreed to a deal that will see the broadcast channel air as many as four MMA events per year, according to several sources. The multiyear deal would mark the first time the UFC will have consistent airtime on a broadcast network. Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year. The Fox deal is believed to be for seven or eight years. As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January. That includes several fight cards, plus shows like the reality series "The Ultimate Fighter."